Account Based Marketing Manager

New York, United States · Marketing and Sales

Description

RDM is looking for an experienced ABM Manager to join our New York based marketing team. As the liaison between marketing and sales teams, the ABM Manager will develop, plan, organize, and run strategic programs designed to generate new prospects and drive pipeline within specific, targeted accounts and contacts.

The ABM Manager will work with the sales team to prioritize accounts by extracting data from existing systems (Salesforce, Hubspot, etc). From there, the ABM Manager will define and execute the overall strategy of the account based marketing programs in close collaboration with sales teams to grow the pipeline and deliver value to our existing customer base.

The ABM Manager will also be responsible for content creation/direction in conjunction with the marketing and sales team. While you may not be the creator of all content, you will direct others on concept and copy.

Requirements

Benefits

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